About Us
“Every question you will ever have, the answer you will find in nature”
Bryce Courtney, The power of one
Nature is the best example of balance. I find that we get so out of balance in our lives and create our own suffering. Friends, love, diet, exercise, you…. Life…. They all need balance. A friend of mine ate so many carrots in high school that the palms of her hands turned orange! Balance.
I founded this company in 2001 after a playing field hockey for the US National Team for 11 years. As an Olympic athlete healthy food was obviously a big part of my life. When I retired I was ready to be in control of my own life.
I started with just one store, and with the help and support of many people along the way have ended up with 4 locations.
The 
bar is a natural extension of the deli. Our customers are always looking for something quick to grab. We bought a variety of bars over the years, but we found ourselves bored and at times shocked at the nutritional content. As an athlete I have lived on bars! In places like Cuba and Korea finding a nice pre-game pasta meal wasn’t always easy. I developed a passion for finding, and eventually making, healthy food taste great.
Our entire deli menu is selected with the health of our customers in mind. We are constantly looking for better, healthier, unprocessed alternatives. Our bread and tortillas are Organic, our meat is minimally processed and totally natural. We even use hormone free milk and Organic and/or Fair Trade Coffee. We care about what we eat and we care about you.
This bar is unlike any other on the market. Our motto is “Every Ingredient Matters” because every single thing that goes into each bar has a nutritional purpose.
You can read about each one by clicking on the Nutritional Info Link, under the Flavors Tab. There are no fillers. Other companies bulk up their bars with things like puffed brown rice. Sounds healthy, and it’s not that it’s bad for you, it’s just nothing. It’s air. It’s a filler. Our bar weighs 57g, and when you see one you will notice the size. There are bars out there that are 3x as big and weigh 40g.
It’s not a protein bar, a fiber bar, a balance bar, a snack bar, it’s a nutrition bar. Our Original Maple Dark Chocolate does have 24% of the fiber you need in a day and 7.6g of bio-available protein. We could market it even as a healthy chocolate chip cookie. But our goal is honesty. Education. Health. Our goal is nutrition.
So “Every Ingredient Matters, you matter.
Kris Fillat
Founder,
Visit us if you are in San Diego
www.goodonyadeli.com